What’s in store for data and analytics in the coming year? Industry experts weigh in on the topic with their 2016 predictions.
Developing an attribution model is a gradual process. Here are four key stages you should follow in the journey to calculate your marketing ROI.
In this post, 10 marketers share their key takeaways on specific statistics that stood out to them from the 2015 State of Pipeline Marketing Report.
How can companies get more from their investment in marketing analytics? Here are some insights from the latest CMO Survey.
Here are the top predictions for marketers heading into 2016 from leading experts, including CEOs, Presidents/GMs, CMOs, etc.
Data is a powerful tool to use for storytelling, but you need to keep your visualizations simple. Here are ten rules to improve your storytelling with data.
Being successful in web analytics requires a well structured Digital Marketing and Measurement Model. Here’s one from Avinash Kaushik.
Here’s a handy guide to help you select the right Business Intelligence (BI) tool for your company’s needs including considerations for business use cases.
This blog post discusses the new CMO agenda – to lead the charge to truly become a customer-obsessed organization.
Data plays a key role in B2B marketing. Here are 3 ways that marketers can reap the rewards of being more data-driven.
A new study shows that CMOs will increase spending on social, mobile and analytics. Although companies still have a hard time proving ROI.
A recent report compiled by Jon Cifuentes explores the state of marketing analytics and vendors, and common challenges faced by businesses.
Analytics can give you clues as to what’s working and what isn’t. Here are 10 metrics that you should pay attention to in your analytics.
Knowing whether or not you’re getting full value from your business is a common challenge. Learn how organizations are embedding analytics.
Want to read more of the latest content on Account-Based Marketing? Check out 50 of the best articles, webinars, tutorials, and more.
What metrics are important to track for your business? And what can you learn from this metrics? Here’s a guide on the importance of marketing metrics that matter.
Are data analytics too slow to deliver value for most companies? New Study from Researchscape and Data Intensity says so.
How can Account-Based Marketing drive revenue for your B2B business? And how do you get started? Check out these tips
Check out this big list of Digital Marketing metrics for CMOs, CDOs, CIOs and CFOs and how they affect your business.
Here are 5 marketing metrics you should stop tracking today and some suggestions for different metrics to look at.
Check out this SlideShare on identifying which part of your digital marketing strategy is working and why tracking the right metrics is important for your business.
Ben Porterfield, Co-Founder and VP of Engineering at Looker explains how founders can nail down an analytics infrastructure from the very beginning.
We all make mistakes, especially when it comes to our Marketing analytics. Read this blog post on 10 common analytics mistakes and how you can avoid them.
Learn how building out your sales cost model and monitoring its effectiveness is the key to driving consistent growth for your business.
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