Personas

Claritix helps various roles within Sales & Marketing. Click on the personas below to find related information

CMO

  More

Marketing Ops.

  More

Demand Generation

  More

Content Marketing

  More

CMO

 

Role

The CMO is responsible for overseeing all aspects of marketing across the company’s functions

Metrics
  • Return on Marketing Investment
  • Customer Lifetime Value
  • Market Share
Pain Points
  • Marketing seen as Cost Center
  • Difficulty in determining RoMI
  • Lack of visibility across customer journey

Marketing Operations

 

Role

The Marketing Operations team is responsible for developing hypotheses and supporting analytics for Marketing (and Sales) teams

Metrics
  • Process effectiveness
  • Process efficiency
Pain Points
  • Multiple, silo-ed software solutions that provide narrow analytics
  • Lack of collaboration between Sales and Marketing

Demand Generation

 

Role

The Demand Generation team is responsible for creating demand for the company’s products / services

Metrics
  • Contribution to sales pipeline
  • Lead velocity
  • Cost per lead (CPL)
  • Customer Acquisition Cost (CAC)
Pain Points
  • Inability to track Marketing’s contribution to revenue
  • Lack of high quality leads and visibility into complete pipeline
  • Poor lead velocity

Content Marketing

 

Role

The Content Marketing team is responsible for creating thought leadership and brand awareness

Metrics
  • Engagement (unique visitors, page views, etc.)
  • Virality
Pain Points
  • Creating engaging content within a budget
  • Inability to measure content effectiveness