Marketers want seamless access to metrics that help them drive the business, regardless of channel, program or source. They need this in order to not only do a better job of creating thought leadership, attracting leads and leading them quickly and effectively through the funnel, but also to demonstrate their true value to the rest of the organization.
However, the challenge is the world of marketing technology is very “noisy”. With so many different vendors and solutions clamoring for your attention, it can be difficult for you to figure out how they are different from each other.
In order to make your life (slightly) easier, here’s an explanation of how Claritix is different from traditional analytics providers.
Claritix is currently focused purely on Marketing Forensics. We work with marketing teams to understand their current data, clean the data and automate the production of multi-system metrics that matter most to marketers.
Some key points to note:
- We extract data from solutions in your Marketing Stack but by default do not write back into them
- All the cleansing and advanced algorithms run purely within Claritix
- Our dashboards and charts arrive in your inboxes when you need them, built by our team
- You only need to login to our solution if you want to drill-down into details and/or use our collaboration features
There are tons of ‘analytics’ providers out there. We believe that ‘Marketing Analytics’, the way it is defined today, is broken.
Check out our newest addition to the site, and learn how we’re different from today’s ‘Marketing Analytics’ providers.