Today, B2B Marketers have deployed many different software solutions, some integrated and some not, to capture and analyze the leads for their business. The marketing stack, as it is called, is becoming increasingly complex and includes many niche solutions. Each of these solutions provides its own narrow set of analyses.
Despite elaborate marketing stacks, marketers still find it difficult to get a comprehensive view of their leads and their interactions that are stored across these different solutions.
Most CMOs are struggling with “an increasing number of digital marketing solutions, touchpoints and silos of digital data.” – CMO Council Report
There are many BI vendors who provide analytics solutions that you can use to build, customize and deploy to gather the insights from their marketing stack. However, most marketers don’t have the time and the technical expertise to custom build the analyses using such complex DIY tools.
Based on discussions with many forward thinking marketers, we have utilized our team’s extensive experience with enterprise software, specifically in marketing, to develop a set of services wrapped around an analytics solution. Behind the scenes, this solution uses advanced algorithms to collect data from across all of the solutions in your marketing stack and compiles analytics that are tailor-made to your needs. These are then provided to you at regular intervals as well as on an as-needed basis.
As a marketer, you should be focused on the metrics that help you understand how your business is performing and not have to worry about the technical details of software solutions. While we are not quite ready to reveal all the details just yet, we are very excited that a few forward thinking marketing teams are already seeing value by using our offering. Get in touch with us to find out how you too can benefit from our unique services.